Video marketing has a wide range of benefits which include; it enhances brand exposure , enhances information recall and viewer participation. HubSpot reports that consumers remember 95 percent of the message when watched on a video but only 10 percent when read on text. Also, video marketing can amass a tremendous growth in the conversion rates, since videos can grasp the attention span better than any other form of content. The first step to making good video content is knowing your audience and what interests them. The impact of video content on engagement rates shows why this matters. Do a market research and find out the needs, wants and the problems of your prospective customers. This will enable you to develop videos that they will actually relate with and will provide them solution to their challenge. Storytelling videos are more effective and easy to remember. Rather than merely stating the features of your product, make your videos centered on a story that would de...
Besides being a very amusing social network , Instagram has turned into a perfect means to gain new sales possibilities or excellent prizes, respectively, depending on the usage. Hosting a giveaway on Instagram or being a part of one can be quite profitable to both sellers and consumers so we are going to reveal all you need to know about them to gain the best of the opportunities they present. Instagram, one of the world’s most popular social networks acquired by Meta, has redefined brand-user interaction—often through strategies like how to run a successful Instagram giveaway. Giveaways are one of such tools that have acquired relevance in this area over the years. Well-implemented, these contests can be a great solution to boost the number of engagements and followers as well as promote products or services. That is, to acquire more customers and improve the conversion rate of an online company. And the best thing is, they do it with very little investment and get immense reach...