Video marketing has a wide range of benefits which include; it enhances brand exposure , enhances information recall and viewer participation. HubSpot reports that consumers remember 95 percent of the message when watched on a video but only 10 percent when read on text. Also, video marketing can amass a tremendous growth in the conversion rates, since videos can grasp the attention span better than any other form of content. The first step to making good video content is knowing your audience and what interests them. The impact of video content on engagement rates shows why this matters. Do a market research and find out the needs, wants and the problems of your prospective customers. This will enable you to develop videos that they will actually relate with and will provide them solution to their challenge. Storytelling videos are more effective and easy to remember. Rather than merely stating the features of your product, make your videos centered on a story that would de...