Is it possible to make a brand act as a human being Live, feel, get excited, be worried about the most trivial things. These attributes are no longer reserved to humans, but have been extended to brands. They refer to themselves as Human Brands. Corporations which desire to be close to people, to reveal their personality and to demonstrate that they are not perfect as well as we are. So as to be honest, real, and human. You may be interested in a Master in Social Media. Their rule: flatter by imitation, aiming to bring personal joy to public good. Leveraging live streaming to humanize your brand supports this goal through real-time, authentic connection. Do you wish to learn more about them Keep reading! The concept of the Human Brand aims at relating brands to people. Businesses are jumping into the Flawsome bandwagon, a consumer movement that crops up as a result of the disappointment that consumers have developed towards big corporations, which they relate to huge monster...
Is it possible to make a brand act as a human being Live, feel, get excited, be worried about the most trivial things. These attributes are no longer reserved to humans, but have been extended to brands. They refer to themselves as Human Brands. Corporations which desire to be close to people, to reveal their personality and to demonstrate that they are not perfect as well as we are. So as to be honest, real, and human. You may be interested in a Master in Social Media. Their rule: flatter by imitation, aiming to bring personal joy to public good. Leveraging live streaming to humanize your brand supports this goal through real-time, authentic connection.
Do you wish to learn more about them Keep reading! The concept of the Human Brand aims at relating brands to people. Businesses are jumping into the Flawsome bandwagon, a consumer movement that crops up as a result of the disappointment that consumers have developed towards big corporations, which they relate to huge monsters that merely attempt to eat one another. He does not trust them anymore and the conventional messages that they have been preaching to him all his life do not appeal to him anymore.
Crafting Your Live Streaming Strategy
With this new situation, brands have found that when people have changed their habits and behaviors, then they also need to do the same. Go with the new times and find new approaches to the public. Human Brands appear as human, friendly, open, and flawed brands. It is those companies that strive to remove the wall that stands between the business sphere and the society and implement a new quality of relations with their clients. And they do it with appeal to emotions and feelings.
Then we know that the brand has struck a chord with us. When we hop into their trends and relate ourselves with the personality they project. Yet it is not sheer coincidence. The strategies of the Human Brands rely on the research where the human behavior and human needs are measured, to reach the audience via the emotion. The goal So that the users can have a feeling that they belong. When the relationships are cultivated, contacts are established and satisfaction is ensured, revenues grow. We desire that brands look at us and hear us, that they express true values and not a life.
Technical & Creative Preparation
That we could only wish to have. That is the ideal place where it can occur in Social Media. The place where the brands and people can gather and, face to face, be able to exchange the words, to build the closer, real and human relations. Communication through Social Media is also done in real-time meaning that corporations can discuss with their customers and get feedback instantly.
Enable the brands to reveal the backstage, the routine of the organizations. This is something that was always kept secretive and is being brought to the light and contributes more than before. Ephemeral and personal communication is one of the features of Snapchat. The viewing time is unique, thus the messages turn out to be exclusive. This characteristic is an opportunity that brands can utilize in order to foster better connections with their followers. Through Snapchat, Human Brands share the life of the team day by day and bring their users closer to them.
Content Formats & Engagement Tactics
An example is McDonalds, who give little clauses of preparing their advertising campaigns with the popular personalities. Or the LACMA (Los Angeles County Museum of Art) that has found the way to become viral, posting the photos of its artworks with a funny commentary. Brands can make themselves human by live streaming with Periscope (then), Twitch, or YouTube. The users are able to become familiar with the actual life of that organization and enlarge the relationship. An exceptionally bright example was shown by Telepizza.
Then, when Facebook entered the streaming trend with Facebook Live, brands got another chance to make themselves human. The companies are able to go live and simultaneously get to see the responses and the comments of their users. Undoubtedly, Social Media is the kick-starter brands required in order to be more human. However they should also be informed that the amount of information available to the people is on the rise and they should make efforts to be open and truthful in case they do not wish to fail.
Conclusion
The well-known franchise has decided to engage itself in civic matters and during the past years in the United States, it is investing in issues like sponsoring the rights of minorities, honoring the elder ones and other controversial subjects. A English firm which makes spreadable paste for toast introduced a campaign with the slogan Love It or Hate It. They requested their customers, on their web site, to tell them if they loved or hated the product.
The fast-food chain has been experiencing the necessity to intensify relationships with customers long enough. They post beautiful and humorous contents through twitter. They play jokes with their followers, they show their dishes and even became controversial when they speak about other brands and have succeeded in becoming the comical friend who makes us laugh all the time. The consumers in Brazil who bought these potato chips were complaining through the Facebook page of the company about the unnecessary air in the bags.
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