Can a brand behave like a human being Live, feel, get excited, be worried about the most trivial things. These qualities have no longer been a preserve of humans, but have been transferred to brands. They call themselves Human Brands . Corporations that want to be near to people, to show their personality and to show that they are not ideal as well as we are. In order to be sincere, authentic, and humane. Learn how to build a content repurposing workflow that saves time, maximizes content reach, and boosts ROI in this step-by-step guide for marketers and content creators titled "How to Build a Content Repurposing Workflow." Wood you like to know more about them Keep reading! The notion of the Human Brand is targeted at the correlation of brands with the people. Companies are joining the Flawsome bandwagon, a consumer trend that emerges due to the disillusionment that consumers have grown with large companies which they equate to giant monsters that only try to eat each o...
Can a brand behave like a human being Live, feel, get excited, be worried about the most trivial things. These qualities have no longer been a preserve of humans, but have been transferred to brands. They call themselves Human Brands. Corporations that want to be near to people, to show their personality and to show that they are not ideal as well as we are. In order to be sincere, authentic, and humane. Learn how to build a content repurposing workflow that saves time, maximizes content reach, and boosts ROI in this step-by-step guide for marketers and content creators titled "How to Build a Content Repurposing Workflow."
Wood you like to know more about them Keep reading! The notion of the Human Brand is targeted at the correlation of brands with the people. Companies are joining the Flawsome bandwagon, a consumer trend that emerges due to the disillusionment that consumers have grown with large companies which they equate to giant monsters that only try to eat each other. He no longer trusts them and the traditional messages which they have been preaching to him throughout his life do not seem to appeal to him anymore.
What is a content repurposing workflow?
As this new situation presented itself, brands have discovered that when the people have shifted their habit and behavior, then the brands also need to follow suit. Flow with the new times and identify new methods to the people. Human Brands come in form of human, friendly, open and imperfect brands. Those are the companies that attempt to demolish the wall that exists between the business world and the society and introduce a new level of relations with their clients. And they make it with an appeal to emotions and feelings.
The brand has resonated with us when we are more attracted to the values or the kind of life that brand is promoting than actual product that it is selling. When we jump into their bandwagons and identify ourselves with the character they portray. but it is not mere chance. The approaches of the Human Brands are based on the study in which the human behavior and human needs are quantified, to appeal to the audience through the emotion. The goal In order that the users may feel that they belong.
Designing your content repurposing workflow: 7 essential steps
When the relationships are developed, the contacts are made and the satisfaction is guaranteed the revenues increase. We want the brands to see and listen to us, to speak in terms of real values and not the life that we could just dream to live. Social Media is the best place where it can happen. The space in which the brands and people will be able to meet and, face to face, be capable of exchanging the words, to establish the closer, real and human relations. Social Media also allows real-time Communication meaning that a corporation is able to talk to its customers and get feedback immediately.
We share our lives on social media, why then should companies not do the same Human Brands are major tools of the current social media which is predominantly audiovisual. Instagram, TikTok, Snapchat allow the brands to show the backstage, the routine of the organizations. One of the Snapchat features is ephemeral and personal communication. The viewing time is special, therefore the messages become exclusive.
Common content repurposing challenges and how to overcome them
Human Brands use Snapchat to show the life of the team day after day and get their users closer to them. McDonalds is one such example who offers trivial provisions of planning their advertising campaigns with the popular personalities. Or the LACMA (Los Angeles County Museum of Art) which has discovered the formula to go viral, sharing the photos of its works of art with a humorous commentary. Live streaming with Periscope (then), Twitch, or YouTube can help brands make themselves human.
Telepizza demonstrated an extremely shining example. Then, as Facebook joined the streaming phenomenon with Facebook Live, brands received one more opportunity to humanize themselves. The companies can go live and at the same time get to view the reactions and the comments of their users. Without a doubt, Social Media is the kick-starter that brands need in their effort to be more human.
Conclusion
An English company that manufactures spreadable paste on toast came up with a campaign that had a slogan of Love It or Hate It. On their web site they asked their customers to inform them whether they loved or hated the product. As per the answers, they gave the recipes to make the ideal sandwich (in case of those who loved it) or to spoil it (in case of those who hated it). The fast-food chain has been feeling the need to strengthen the ties with customers long enough. They update twitter with pretty, funny contents and pull pranks on their followers, they display their foods and they even got controversial when they talk about other brands. They have managed to be the funny friend that has us laughing every time.
Comments
Post a Comment