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audience of an influencer (Brown & Fiorella, 2013).The findings of the interviews with every informant have revealed that the authority of the branding specialist in the division of branding determines the decision of influencers.Coordinating the branding specialist, product marketing and merchandising team to identify what products will be promoted starts this phase. Then develop a core theme based on the image, personal branding, and character of influencers of 

the product under promotion. Suggestions from management, CCO, and other branding team members based on demographics, location, purchasing behavior, and technology can help determine influencers, based on observations as well.The team of branding changes the product under promotion to fit the gender and age of the influencer. For tempe, for instance, which is Indonesian cuisine made from soybeans, the influencer is female, middle-aged, and 

with a low profile: Asahid Tehyung. The team of branding also changes the influencer's whereabouts. The city where the influencer's whereabouts has to be taken into account corresponds with the intended site of the promotion.The branding team changes the audience nature of the influencer for FMCG or daily need shopping. Once you already know the 

Persona of the  it is easy to spot

audience spending trends since the persona captures the nature of the audience. For instance, working with an influencer to advertise durians, a corporation should find someone who is a fan of durians. Most of her fans could also be durian enthusiasts. Since the Influencer's followers have to share many traits that define the individual follow t.According to a Communication Expert from Indonesia, the research infand action (Brown & Fiorella, 2013).

On the third and the seventh day following the release of the influencer content, branding experts tracked influencer marketing actions carried out on the day of the content upload considering two criteri Brand mentions under PR Package—that is, the amount of influencers who willingly post content either compensated or free of cost.  Figure 3 presents 

the third stage model.Managing a connection with an influencer is like we are married to someone; we have to chat, not simply randomly, while introducing a product so that it can be optimal" (M. Kh. Rachman, Research Interview, July 15, 2022). Thus, there has to be consistent contact, not only sporadic, with the expectation that the brand can change content 

In the next cooperation 

with the influencer Monitoring influencer marketing for FMCG productsHow should businesses effectively track actions related to influencer marketing? The third stage is the monitoring stage, in which brands must constantly monitor the effectiveness of influencer marketing, individually and collectively, and also pay attention to every monitoring metric, 

such as awareness, reactiond step in determining the suitable influencers is the ripple phase, Working with influencers is not only a formality included in a partnership agreement, but also good interactions that need to be managed to create mutually beneficial relationships in the future, researchers discovered.Products given to influencers as product samples, knowledge of the company and its products, a clear calendar or timeline concerning influencer’s 

marketing campaigns, messages influencers need to convey to their audience, the preferred platform for uploading content, an alternative as a natural way to deal with negative responses from the audience and feedback provided by influencers during the collaboration. The depiction of the second level is figure 2.Sometimes the corporation changes the influencer persona and their demands to discover what the company can accomplish with 

These  to handle good connections

The company keeps good relations with influencers by repeating cooperation at least once a year or inviting them to eventsere brands choose by sorting from demographics, timescale, platform, and reaction history of influencers even when the cooperation contract ends (Brown & Fiorella, 2013).Based on the image of influencers or personal branding in social media, 

personal character, engagement rate, and influencer rate card, branding specialist classifies influencers. Based on the findings, experts in branding also carried out numerous further phases in identifying influencers. Time of uploading content, whatever social media platform is selected, and also consider public response to past material for the influencers who have worked with before. Branding expert checks the engagement rate using Instagram Analytics, 

Analisa.io, Inbeat, and Phlanx. The marketing communication specialist thinks that the organization's overall approach in choosing influencers is profiling the influencer figures that fit the segmentation of the brand and examining the ER (engagement rate).FMCG Product Influence Marketing ManagementHow does the business handle correct influencer marketing Seven steps comprised the second management level: product, knowledge, 

Conclusion

]calendar, message, platform, alternative, feedback (Brown & Fiorella, the influencer's social media). Based on the needs of the technology channel, the branding team changes the material that has to be uploaded by influencers. For instance, working with an influencer to create a food recipe video, the channel used was Instagram Reels instead of Instagram Story as the food recipe films are somewhat long. The results of the Instagram Reels will also 

acquire more views or recognition. An outline of the first stage of the influencer marketing plan is figure 1.Two types of social media can be identified: earned social media (ESM) and owned social media (OSM). ESM refers to voluntary user-generated comments and recommendations that a company does not directly control, while OSM refers to brand-owned digital assets such as corporate Facebook pages (Colicev et al., 2018). To effectively 

measure SMM activities, there is a need to develop more reliable measurement instruments There are several dimensions of SMM, with the most widely accepted being the five dimensions proposed by Kim and Ko (2012). Their study, which used a structural equation model, found that the perceived SMM activities consisted of entertainment, interaction, trendiness, customisation, and word of mouth. These five dimensions have been replicated

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